Attaboy has been designing and inventing toys and children's properties professionally since 1996 when he graduated from F.I.T Toy Design Program. Since, he's co-founded Hi-Fructose New Contemporary Art Magazine with his wife the artists Annie Owens. Together, they have built an international circulation and Hi-Fructose has become the best selling Art Magazine at Barnes and Noble as well as a best selling collected book series. Recently, Atta has started creating books for children. His second Book "The Polka Dots: Learn to Polka" arrives in July. He's also dabbled in animation, toured with an art rock band, curated animation festivals, and invented a new system for drain cleaning (this last credit is an outright LIE). Attaboy has also taught the Toy Design class at the Academy of Art once a week since 2001.